Just Stay Hotels
Industry:
Limited-Service Hospitality
Year:
2013
Country:
Portugal
Investment Type:
Build-Up
Stake
85%
Website:
Just Stay Hotels was created by Inter-Risco to pursue a build-up strategy in Portugal’s limited-service hotel segment, aiming to establish the Stay Hotels brand as a market leader.
The investment was driven by a fragmented market with attractive margins, where most hotels are independently owned. This offered the opportunity to professionalize operations, implement CRM, RMS, and ERP systems, integrate IT and sales functions, and achieve economies of scale.
